[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.airkiss.cz\/3-nejcastejsi-praktiky-zakazaneho-seo\/#Article","mainEntityOfPage":"https:\/\/www.airkiss.cz\/3-nejcastejsi-praktiky-zakazaneho-seo\/","headline":"3 nej\u010dast\u011bj\u0161\u00ed praktiky zak\u00e1zan\u00e9ho SEO","name":"3 nej\u010dast\u011bj\u0161\u00ed praktiky zak\u00e1zan\u00e9ho SEO","description":"V\u011bt\u0161ina spole\u010dnost\u00ed, \u017eivnostn\u00edk\u016f i bloger\u016f vyu\u017e\u00edv\u00e1 ke zviditeln\u011bn\u00ed na vyhled\u00e1va\u010d\u00edch osv\u011bd\u010den\u00e9 techniky, kter\u00e9 funguj\u00ed. Jejich c\u00edlem je samoz\u0159ejm\u011b p\u0159iv\u00e9st v\u00edce z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed skute\u010dn\u011b hledaj\u00ed konkr\u00e9tn\u00ed web a produkty nebo \u00fadaje na n\u011bm jim pomohou pomoci. Existuj\u00ed ale i v\u00fdjimky, a to i v \u0159ad\u00e1ch marketingov\u00fdch spole\u010dnost\u00ed, kter\u00e9 si takto sna\u017e\u00ed","datePublished":"2019-09-06","dateModified":"2023-05-09","author":{"@type":"Person","@id":"https:\/\/www.airkiss.cz\/author\/#Person","name":"","url":"https:\/\/www.airkiss.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c4e504508c75b610a351629e223ddd0c5b7858df84b2b7deedc4e007bdf99fc8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4e504508c75b610a351629e223ddd0c5b7858df84b2b7deedc4e007bdf99fc8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"airkiss.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.airkiss.cz\/wp-content\/uploads\/img_a369553_w1947_t1581614830.jpg","url":"https:\/\/www.airkiss.cz\/wp-content\/uploads\/img_a369553_w1947_t1581614830.jpg","height":0,"width":0},"url":"https:\/\/www.airkiss.cz\/3-nejcastejsi-praktiky-zakazaneho-seo\/","about":["Web"],"wordCount":406,"articleBody":"        V\u011bt\u0161ina spole\u010dnost\u00ed, \u017eivnostn\u00edk\u016f i bloger\u016f vyu\u017e\u00edv\u00e1 ke zviditeln\u011bn\u00ed na vyhled\u00e1va\u010d\u00edch osv\u011bd\u010den\u00e9 techniky, kter\u00e9 funguj\u00ed. Jejich c\u00edlem je samoz\u0159ejm\u011b p\u0159iv\u00e9st v\u00edce z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed skute\u010dn\u011b hledaj\u00ed konkr\u00e9tn\u00ed web a produkty nebo \u00fadaje na n\u011bm jim pomohou pomoci. Existuj\u00ed ale i v\u00fdjimky, a to i v \u0159ad\u00e1ch marketingov\u00fdch spole\u010dnost\u00ed, kter\u00e9 si takto sna\u017e\u00ed vyd\u011blat v\u00edce pen\u011bz od klient\u016f. Tzv. black hat SEO je variantou, kter\u00e1 je ze strany vyhled\u00e1va\u010d\u016f zak\u00e1zan\u00e1 a tyto praktiky mohou v\u00e9st a\u017e k tomu, \u017ee Google nebo jin\u00fd poskytovatel danou webovou str\u00e1nku za\u0159ad\u00ed na \u010dernou listinu. To znamen\u00e1, \u017ee se u\u017eivatel\u016fm p\u0159i hled\u00e1n\u00ed v\u00fdsledku nebude ji\u017e v\u016fbec zobrazovat. A to pochopiteln\u011b webu a spole\u010dnosti hodn\u011b u\u0161kod\u00ed. Kter\u00fdm metod\u00e1m byste se m\u011bli jednozna\u010dn\u011b vyhnout?  1. Plagi\u00e1torstv\u00ed Relevantn\u00ed obsah byl, je a nejsp\u00ed\u0161 v\u017edy bude to nejd\u016fle\u017eit\u011bj\u0161\u00ed, s \u010d\u00edm pracujete. Ka\u017ed\u00fd SEO specialista v\u00e1m \u0159ekne, \u017ee pr\u00e1v\u011b u kvalitn\u00edho obsahu mus\u00edte za\u010d\u00edt. Vyu\u017e\u00edvat duplicitn\u00ed obsah, a\u0165 z jednoho webu nebo z ciz\u00edch, je p\u0159\u00edsn\u011b zak\u00e1z\u00e1no a hroz\u00ed nejen blokace, ale i penalizace. Nejste-li schopni si origin\u00e1ln\u00ed obsah vytvo\u0159it sami, najd\u011bte si dobr\u00e9ho copywritera. 2. P\u0159\u00edli\u0161 mnoho keywords D\u0159\u00edve platilo, \u017ee \u010d\u00edm v\u00edce kl\u00ed\u010dov\u00fdch slov, t\u00edm l\u00e9pe. To ji\u017e d\u00e1vno neplat\u00ed a dnes se to nemus\u00ed v\u016fbec vyplatit. Pou\u017e\u00edvat je samoz\u0159ejm\u011b m\u016f\u017eete, a dokonce byste m\u011bli, ale v p\u0159im\u011b\u0159en\u00e9 m\u00ed\u0159e. V\u017edy se soust\u0159e\u010fte p\u0159edev\u0161\u00edm na to, aby text p\u016fsobil p\u0159irozen\u011b, a ne na to, aby m\u011bl co nejv\u00edce keywords. Podstatn\u00fdm je pro v\u00e1s klient a ne vyhled\u00e1va\u010d. Proto se na to nezapom\u00ednejte.   3. Link farma Zp\u011btn\u00e9 odkazy pat\u0159\u00ed mezi to nejd\u016fle\u017eit\u011bj\u0161\u00ed, s \u010d\u00edm ka\u017ed\u00fd SEO konzultant mus\u00ed pracovat. Z\u00e1le\u017e\u00ed ale na tom, jak se d\u011blaj\u00ed. Link farma je propojen\u00ed nap\u0159. \u0161esti web\u016f, kter\u00e9 jsou vz\u00e1jemn\u011b propojeni. M\u016f\u017ee se to zd\u00e1t jako dobr\u00fd zp\u016fsob, ale Google to vid\u00ed jako manipulaci. Propojen\u00ed dob\u0159e vid\u00ed a podobn\u00e9 odkazy pova\u017euje za nep\u0159irozen\u00e9. T\u00edm p\u00e1dem je nezobrazuje.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"3 nej\u010dast\u011bj\u0161\u00ed praktiky zak\u00e1zan\u00e9ho SEO","item":"https:\/\/www.airkiss.cz\/3-nejcastejsi-praktiky-zakazaneho-seo\/#breadcrumbitem"}]}]