[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.airkiss.cz\/fenomen-jmenem-instagram\/#Article","mainEntityOfPage":"https:\/\/www.airkiss.cz\/fenomen-jmenem-instagram\/","headline":"Fenom\u00e9n jm\u00e9nem Instagram","name":"Fenom\u00e9n jm\u00e9nem Instagram","description":"V\u00a0dne\u0161n\u00ed dob\u011b je tento pojem v\u011bt\u0161in\u011b lid\u00ed velmi dob\u0159e zn\u00e1m\u00fd, p\u0159ev\u00e1\u017en\u011b mlad\u00e9 generaci, kter\u00e1 t\u00e9to aplikaci doslova propadla. Poj\u010fme si ale p\u0159eci jenom p\u0159ipomenout, co vlastn\u011b tato soci\u00e1ln\u00ed s\u00ed\u0165 je a jak se pou\u017e\u00edv\u00e1. Jak \u0161el \u010das Instagram slou\u017e\u00ed ke sd\u00edlen\u00ed vizu\u00e1ln\u00edho obsahu nejen s\u00a0va\u0161imi kamar\u00e1dy, ale v\u00a0podstat\u011b s\u00a0cel\u00fdm sv\u011btem.","datePublished":"2023-05-09","dateModified":"2023-05-09","author":{"@type":"Person","@id":"https:\/\/www.airkiss.cz\/author\/#Person","name":"","url":"https:\/\/www.airkiss.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c4e504508c75b610a351629e223ddd0c5b7858df84b2b7deedc4e007bdf99fc8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4e504508c75b610a351629e223ddd0c5b7858df84b2b7deedc4e007bdf99fc8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"airkiss.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.airkiss.cz\/wp-content\/uploads\/img_a304988_w2314_t1516267564.jpg","url":"https:\/\/www.airkiss.cz\/wp-content\/uploads\/img_a304988_w2314_t1516267564.jpg","height":0,"width":0},"url":"https:\/\/www.airkiss.cz\/fenomen-jmenem-instagram\/","wordCount":378,"articleBody":"V\u00a0dne\u0161n\u00ed dob\u011b je tento pojem v\u011bt\u0161in\u011b lid\u00ed velmi dob\u0159e zn\u00e1m\u00fd, p\u0159ev\u00e1\u017en\u011b mlad\u00e9 generaci, kter\u00e1 t\u00e9to aplikaci doslova propadla. Poj\u010fme si ale p\u0159eci jenom p\u0159ipomenout, co vlastn\u011b tato soci\u00e1ln\u00ed s\u00ed\u0165 je a jak se pou\u017e\u00edv\u00e1.Jak \u0161el \u010dasInstagram slou\u017e\u00ed ke sd\u00edlen\u00ed vizu\u00e1ln\u00edho obsahu nejen s\u00a0va\u0161imi kamar\u00e1dy, ale v\u00a0podstat\u011b s\u00a0cel\u00fdm sv\u011btem. Aplikace byla p\u0159edstavena v\u00a0roce 2010. Prim\u00e1rn\u011b byla dostupn\u00e1 pouze pro majitele mobiln\u00edho za\u0159\u00edzen\u00ed zna\u010dky Apple s\u00a0opera\u010dn\u00edm syst\u00e9mem iOS, ale od roku 2012 si aplikaci mohou st\u00e1hnout i ti z\u00a0n\u00e1s, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed opera\u010dn\u00ed syst\u00e9m Android. Ve stejn\u00e9m roce byla tak\u00e9 odkoupena firmou Facebook. P\u0159ed dv\u011bma lety se stal dostupn\u00fd i u\u017eivatel\u016fm opera\u010dn\u00edho syst\u00e9mu Windows 10 Mobile. Dnes m\u00e1 800 milion\u016f u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b.Za sedm let sv\u00e9 existence pro\u0161la aplikace n\u011bkolika zm\u011bnami a updaty. Dnes je mo\u017en\u00e9 krom\u011b fotografi\u00ed p\u0159id\u00e1vat i videa, pos\u00edlat takzvan\u00e9 direct messages jednotliv\u00fdm u\u017eivatel\u016fm, a dokonce i nahr\u00e1vat obsah, kter\u00fd do 24 hodin zmiz\u00ed \u2013 takzvan\u00fd p\u0159\u00edb\u011bh. Mimo jin\u00e9 nab\u00edz\u00ed velkou \u0161k\u00e1lu filtr\u016f, kter\u00e9 m\u016f\u017eete aplikovat na va\u0161e fotografie \u010di videa, umo\u017e\u0148uje prov\u00e1d\u011bt \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed a nov\u011b i sledovat jednotliv\u00e9 hastagy.\tInstagram jako marketingov\u00fd n\u00e1stroj\u00a0Tato soci\u00e1ln\u00ed s\u00ed\u0165 u\u017e d\u00e1vno nen\u00ed jenom o sd\u00edlen\u00ed fotografi\u00ed z\u00a0dovolen\u00e9 s\u00a0p\u0159\u00e1teli a zn\u00e1m\u00fdmi, m\u00e1 neuv\u011b\u0159iteln\u00fd potenci\u00e1l a mnoha lidem u\u017e otev\u0159el br\u00e1nu do sv\u011bta. Umo\u017e\u0148uje firm\u00e1m i jedinc\u016fm zviditelnit jejich pr\u00e1ci a upozornit na sv\u00e9 produkty. D\u00edky sv\u00e9 jednoduchosti a p\u0159ehlednosti se stal obl\u00edben\u00fdm marketingov\u00fdm n\u00e1strojem a p\u0159isp\u011bl ke zrodu tzv. influencer\u016f, kte\u0159\u00ed svou online p\u0159\u00edtomnost\u00ed a po\u010diny ovliv\u0148uj\u00ed tis\u00edce a\u017e miliony jin\u00fdch u\u017eivatel\u016f. Tato aplikace m\u00e1 neuv\u011b\u0159itelnou s\u00edlu a vliv, a to p\u0159edev\u0161\u00edm na mlad\u00e9 lidi, kte\u0159\u00ed jsou z\u00e1rove\u0148 c\u00edlovou skupinou v\u011bt\u0161iny firem maj\u00edc\u00edch instagramov\u00e9 profily.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fenom\u00e9n jm\u00e9nem Instagram","item":"https:\/\/www.airkiss.cz\/fenomen-jmenem-instagram\/#breadcrumbitem"}]}]